Nathan Latka

Some of your competitors with like Lightspeed, they actually own and they're ranking like they're as a direct source, a source of truth in the AEM.

And then I don't know what Zealous is, but how do you think about building your own and operated sort of source of truth for an AU optimization perspective versus the pay to play models like Captera?

And before we wrap, just to put a cap on ChatGPT, do you have a sense of how much traffic it's driven you over the past year or past month?

All right.

Well, cool.

Jason, you've also launched a new project.

You're still doing software, but tell us about the new project where you're getting your hands dirty on a new course.

And is the media plot from your building here?

Are you getting leads from Instagram as a driving customers?

I mean, obviously, I'm sort of like pushing for like little mini viral hooks here.

But I mean, can you quantify the dollar value of golfers that Instagram has brought you from this page?

I love that.

All right, Jason, let's wrap up here with some rapid fire questions.

Number one, how old are you?

Guys, there you have it.

Launched Club Caddy back in 2015.

Did a seed round of $600,000.

Scaled about half a million bucks of ARR in 2019 before selling to CSI Constellation in 2020.

Wasn't a massive exit, but the long-term earner now, the potential was really there.

So he's still there now building.