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Nathan Latka

๐Ÿ‘ค Speaker
223769 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

I want to talk about sort of how you thought about product.

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

Obviously, we're in a very different economic climate today than we were in May of 2022.

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

Curious how you've changed or pivoted, I guess.

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

But first, have you decided to sort of expand with the current customers you had back a year and a half ago?

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

You had about 5,000, you told me, or have you focused on expanding into new accounts?

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

So I'm curious how much you've grown over the past 18 months.

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

And then I want to drive deeper into how you decided what ICP to go after because you had a huge bucket of customers to choose from, right?

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

So what has growth looked like the past 12 to 18 months?

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

So you said, I think you were about $10 million run rate last time we spoke.

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

That would put you at about 12, 13 today.

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

Is that right?

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

That's right.

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

Yep.

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

So call it maybe 5,500 today.

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

Now, again, there's a lot of people right now listening, sitting on a customer base of 1,000, 2,000, but they want less customers that pay more.

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

What process did you go through to figure out what customers you want to serve?

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

A lot of people would say, I just download from Stripe.

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

I sort from which customers have paid me the most to the least, and then I go find more that pay me the most.

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

And so when you look at your concentration at the top of your book today, obviously I don't name who they are, the logos, but your top customers say, do you have anyone paying $500,000 per year?

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

What's the top group of customers paying?