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Nathan Latka

๐Ÿ‘ค Speaker
223769 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

So you're not a sales guy, but if you want to go target the folks paying 10, 12,000 per year and get them up to 50, $60,000 per year, what does that look like?

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

Are you putting another product in front of them?

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

Are you asking them to buy more seats in the same, in the same business unit?

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

Or how does that look?

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

Do you have a sales rep that is dedicated to that customer that is responsible for upselling product two and product three?

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

Or is there a different sales team per product line?

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

So then your sales team has to be well-educated in all three product lines.

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

They can't be a specialist in one.

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

Interesting.

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

When you recruit sales reps, do you recruit them from the specific industry that you want them to then sell to, or do you just go find the best salesperson you can that knows how to hit quota?

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

That's one unique feature.

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

Okay.

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

One, five.

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

And how many are actually writing, writing, pushing code every month?

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

Engineers.

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

Interesting.

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

So did I hear you?

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

I hear you're doing the math.

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

Did you sort of put five engineers, engineers work on all three products?

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

Or do you put five engineers on product one, five on two, three?