Nathan Latka

There's not two people for every one thing, right?

So how did you actually mathematically and psychologically engineer one user turning into three?

Calum, the question here is the chicken and egg problem, right?

So how did you, without cooperation from gfscarparts.com, because you haven't landed them as a customer yet.

So without their cooperation, how do you get the first 100, 200, 300, 500 reviews?

How did you get their customers?

How did you know who to ask for the reviews?

I love this.

Okay, so 2017 was $500,000 of revenue.

2018, you broke a million.

Yeah.

Okay.

I was going to say, what year did you break $5 million of revenue?

Do you remember?

I mean, the reason I ask the question is because we want to identify the growth tactics that really work for you.

So launching as a content and media business, for example, did not work for you.

You then pivoted and then you had success pretty rapidly.

So let's talk more about how you've sort of priced and planned these, because based off my understanding, you are not a high ACV, you know, a commission structure sales motion.

How many customers did you have when you exited and what was the average price point?

I'm bringing up a chart because this is one of the things that we teach.