Nathan Latka

on $12 million top line, which is about a 6.87x multiple, right?

So that's a good lesson for everybody.

It is possible to drive, you lead a sale process and still get a good multiple.

Would you agree or disagree with that?

All right, let's wrap up here on what you're focused on now.

So put all that at a clean sense for me on partner.io so that when we interview you in a year and you tell us how much you've grown it, we can sort of look back at this.

So you've gone from zero to $70,000 a month in revenue with how many people on the team?

And the main growth channel is LinkedIn ads?

LinkedIn ads, yeah.

How much are you spending a month on LinkedIn ads?

This is so eye-catching.

Are you doing all this manually right now?

You're just testing it all manually?

All right, Callum.

As we wrap up here, people want to learn more about you online.

Where's the best place they can find you?

Guys, there you have it.

Callum launched reviews.io in 2014 and got his first users by using a viral coefficient.

He would look on Twitter for people talking about a brand, get the Twitter users to leave a review on a programmatic landing page he built for the brand, and eventually tell the brand, hey,

you got to pay us because we have all your reviews.