Nathan Latka

That then led to a big programmatic SEO motion, blew his domain rating up on Ahrefs to above 80, organic traffic over 200,000 clicks per month.

And then he said, okay, this machine is working.

Let me pour paid ads on the funnel.

About $500,000 a year spent on ads in 2022, of which 30% were LinkedIn.

The rest were Google ads.

Ultimately built that business to over 8,000, 9,000 paying customers and 12 million bucks of revenue bootstrapped

before selling in 2022 to a roll-up group called AppHub for about $82 million all cash.

He's now building Partner.io.

If you want to check it out, you can find him online at Partner.io.

Calum, thanks for taking us to the top.

Thanks, Nathan.

can i ask how many sales total you have so far yeah close to a hundred thousand that's a ton when did you launch at the beginning of this year uh we only really started scaling uh very recently right can i just do that math i mean can i do a hundred thousand sales i'm 60 a piece you guys have done six million bucks in total revenue life to date i think this month uh yes we're in the six figures everything else you see is custom built hey folks my guest today is ricardo he's the co-founder of dream stories harnessing generative ai to bring immersive storytelling and image creation to life

Before launching the company in 2023, he was VP of growth at a body scan startup called Neko Health.

Prior to that, he founded a snack company and was a founding member of Spotify's US team.

Ricardo, you ready to take us to the top?

Absolutely.

All right.

People hear Spotify and early and they assume you got rich off options.

Is that accurate?

What year was that?