Nathan Latka

In December of 2021, he decided to quit his job and start Magnetoo, his third startup.

It helps transform employees into your best marketing channel.

Rafa, you ready to take us to the top?

Sorry, I'm very happy to be here.

Tell me a customer story.

Who's someone that's using you and how are they using you?

Understood.

And what are companies paying on average per month to use this technology?

Okay.

Again, 24 euro per month, which is 26, 27 United States dollars per month.

And what's the average company when they sign up?

What's the average number of seats they're buying?

So Rafa, is it fair to say your average customer is paying for 10 seats at 26 bucks a month?

Okay, so $260 a month on average.

Now that we understand the economics, let's get the backstory here.

What year did you launch the business?

What year, though, did you write the first line of code for Magnitude?

And when did you launch your first paying customer?

So how much did you spend between the first line of code, May 2022, and the first customer in October 2022?

How much did you spend in that timeframe on the MVP?