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Nathan Latka

๐Ÿ‘ค Speaker
223769 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Your Untapped Resource for Creating a Compelling Product Roadmap

I spent five hours because I wanted someone to fix the problem I was having.

SaaS Interviews with CEOs, Startups, Founders
Your Untapped Resource for Creating a Compelling Product Roadmap

Anybody else?

SaaS Interviews with CEOs, Startups, Founders
Your Untapped Resource for Creating a Compelling Product Roadmap

I got one minute and 36 seconds.

SaaS Interviews with CEOs, Startups, Founders
Your Untapped Resource for Creating a Compelling Product Roadmap

No?

SaaS Interviews with CEOs, Startups, Founders
Your Untapped Resource for Creating a Compelling Product Roadmap

All right.

SaaS Interviews with CEOs, Startups, Founders
Your Untapped Resource for Creating a Compelling Product Roadmap

Yeah, sorry?

SaaS Interviews with CEOs, Startups, Founders
Your Untapped Resource for Creating a Compelling Product Roadmap

Excellent.

SaaS Interviews with CEOs, Startups, Founders
Your Untapped Resource for Creating a Compelling Product Roadmap

Yeah, go ahead.

SaaS Interviews with CEOs, Startups, Founders
Your Untapped Resource for Creating a Compelling Product Roadmap

I would say that the way is usability is a key differentiator.

SaaS Interviews with CEOs, Startups, Founders
Your Untapped Resource for Creating a Compelling Product Roadmap

If I'm choosing between two products and one is easier for me to use, I'm choosing that one.

SaaS Interviews with CEOs, Startups, Founders
Your Untapped Resource for Creating a Compelling Product Roadmap

And when you think about all the disruptions in different sectors and different products and things, you lose customers not because your product was bad but because somebody did it better, right?

SaaS Interviews with CEOs, Startups, Founders
Your Untapped Resource for Creating a Compelling Product Roadmap

And what does better mean?

SaaS Interviews with CEOs, Startups, Founders
Your Untapped Resource for Creating a Compelling Product Roadmap

Easier for me to solve my problem.

SaaS Interviews with CEOs, Startups, Founders
Your Untapped Resource for Creating a Compelling Product Roadmap

That's usability, right?

SaaS Interviews with CEOs, Startups, Founders
Your Untapped Resource for Creating a Compelling Product Roadmap

So when you're having those conversations and you're like,

SaaS Interviews with CEOs, Startups, Founders
Your Untapped Resource for Creating a Compelling Product Roadmap

we need to focus on this usability and they say, oh, that's like on the nice to have list someday 20 years from now.

SaaS Interviews with CEOs, Startups, Founders
Your Untapped Resource for Creating a Compelling Product Roadmap

You can show them how it's frustrating.

SaaS Interviews with CEOs, Startups, Founders
Your Untapped Resource for Creating a Compelling Product Roadmap

You can help them think of a time.

SaaS Interviews with CEOs, Startups, Founders
Your Untapped Resource for Creating a Compelling Product Roadmap

We've all used technology that just doesn't work how we want it to.

SaaS Interviews with CEOs, Startups, Founders
Your Untapped Resource for Creating a Compelling Product Roadmap

Who has used technology and always found it perfect?