Nathan Latka

That was a quick answer.

Interesting.

So you learned the lesson with my case.

You don't want all cash up front 100%.

You want to do maybe like a 60% majority recap, hold 40%, roll into the next thing.

Yeah, Matt, all right.

It's a great story, great vision.

If people want to follow along, where can they find you online?

Guys, Matt's doing about $12 million of revenue today, but didn't start that way.

He sold his first company, MyCase, back in 2012 after he scaled it to $500,000 of revenue.

It was a big win at the time, but now that company's been bought and sold many times.

It's doing hundreds of millions of revenue.

And Matt goes, wow.

Maybe I should have stayed on a little bit.

1% or 2% kept it.

But anyways, in 2017, he moved on, got a co-founder, kept about 80% of the new business law, Maddox.

In 2018, got his first customer.

Those first 100 customers really came from 5K a month on Google Ads, a couple key conferences that they went to spending 5 to 10K, ultimately doubled down in 2020 with a $2.5 million seed round where he sold, caught between 15% and 20% of the business, broke a million of ARR around this time, then did a $10 million Series A at, quote, a really good valuation, higher than a $30 million valuation.

In 2024...

The company outgrew its co-founder, who left, who's about 23 engineers, but he's scaled nicely today, increasing ARPU from about $60 a month from earlier customers to $400 a month today, serving thousands of customers, 12 million of ARRs.