Nathan Latka

That's the best way to do this and hold attention.

That's amazing.

What's the most creative thing you've seen one of your event organizers do in terms of just driving a lot of engagement or driving sales?

Yeah.

That's amazing.

Where can we read the case study?

Is it under the customer tab?

And this is Gil Alush at Metadata, right?

Okay, I can't find a link right now.

But you'll send it to me.

I'm on your website.

You'll send it to me.

Okay, great.

Very cool.

And then this is interesting.

Okay, let me ask you another question.

A lot of people when they do a live event, right in person, they don't want to also do it virtually because they're scared people then won't pay for the in person ticket and they want to fill seats at the in person event.

How would you for someone with that concern, ie me with SAS open?

How would you recommend we tackle that challenge?

Well, Palash, what if we did, like, I don't want to see, I don't want to limit, like, if people knew as we were promoting SaaS Open, which just finished last week, if everyone knew there was a virtual version, a lot of them would have just said, screw it, I'll pay for the virtual ticket.