Nathan Latka

Alex, thanks for taking us to the top.

The easiest way to do that is to go to getlatka.com and use our filtering tool.

It's like a big Excel sheet for all of these podcast interviews.

Check it out right now at getlatka.com.

Guys, Apple and Amazon both love my key lunch gem spinner.

In 2009, the Apple App Store was featured as making a dollar a day in terms of using it, making $7K per day at its height.

Think of it almost like Candy Crush.

And then quote, unquote, was featured by Amazon AppExchange many times.

He was getting 3,000 downloads per day.

Now he's taking what he knows about gamification and he's building wordhuddle.com.

And also he's doing a lot of B2B stuff as well, whether it's a marketplace for folks to find help in terms of psychology and other stuff

Hey folks, my guest today is Mike Katz.

Great guest today.

He's made games for Apple II, games for first-generation Mac, games for the 90s PC and modern PC, Macs, iPhone, Android, you name it, he's done it.

He's got chemical emergency response databases and mapping built for NOAA, consumables and recommendations for Amazon, and medical devices for epilepsy, concussions, and sleep apnea.

He touches a lot.

We're going to dive into all of it today.

Mike, are you ready to take us to the top?

All right.

Let me start with your consumer play, which is interesting.