Nathan Latka

A lot of people go, man, one day when I'm old and retired and rich, I'm going to launch my own game, my own little app.

You've launched wordhuddle.com, which how many active people are playing it actively today?

And that's interesting.

So how did you get those downloads?

This is equivalent to a SaaS company building like an internal marketplace, right?

You've got to get the players to play each other live.

How did you get your first 100 players?

How did you do that?

Did you get permission from the Wordle group owner or did you just say, screw it, I'm just going to post and see what happens?

Interesting.

So you get all these signups when you post in the Facebook group, and you're watching the activation metrics.

You strike me as an analytics-driven guy.

What were you watching for?

You mentioned completed games.

Was that the key activation metric, or what were you looking for?

That's really, really interesting.

So if you see something that makes you believe a user is about to stop coming back every day, will you give them an easier puzzle so they can complete it and get a positive dopamine hit?

You've built games for a lot of companies.

My audience, I think, are gamers when they're wanting to wind down from running their companies every day.

What's the biggest game you've built?