Nathan Latka

Most active users, the most publicly well-known.

So that's amazing.

Okay.

And what's the second game?

What year was this?

And so how does all this game theory, how does all this apply to the B2B work that you're doing?

You're building some cool stuff for businesses.

But let's say NOAA wanted to, I mean, I hate to say it like this, but let's say NOAA wanted to take advantage of all, you know, the train obviously issue happening right now.

I think it's in Ohio, right?

Hazardous chemicals all over the place.

Will they say, hey, Michael, figure out a way to gamify this, add some psychology to get, so we can get the awareness spread faster to more people?

What would it take for you to quit your full-time gig and build one of these side projects out?

Or are you really just sort of a serial tinkerer and you just want to rely on your full-time gig and know how to pay the bills?

But how do you – I mean, some of the most successful SaaS companies start off as agencies.

I mean, are you a one-man agency right now?

Is that what you call yourself, or do you have a team?

That's interesting.

So are you a guy that, sorry, you actually wouldn't enjoy taking something from one to 10.

You really like to take a bunch of stuff from zero to one.

Well, we'll certainly see what happens.