Nathan Latka

Do you remember your first million dollar revenue year?

Okay.

There's people listening going, well, I want to be like Roth and go from zero to a million dollars in my first three and a half, four years.

You know, that bank didn't just call you because out of randomness, you did things to create your luck.

What did you do those first three years?

So for our focus on distribution, because there's a lot of founders that they have world-class products and they never take off because no one knows about them.

The focus on distribution.

This is a distribution around was you hustling, giving away for free, and then it was product-led growth, individual agents using it.

And if an individual agent, if five people at Keller Williams start using it, then eventually the C2 at Keller Williams says, I got to buy a company license.

That's correct.

That's how it started.

Very cool.

Very cool.

Okay.

So that was going forward to 2018 when you broke a million of revenue.

You know, it sounds like you're flirting with around 4 million today.

How much time do you need?

Is it at 2026, 2027?

When do you think you can break 5 million of ARR?

At this point, people are buying less houses because mortgage rates are still in the 6% to sort of 8% range.