Nathan Rothstein

And that's why Facebook is just

the perfect channel for that because I can target specifically who our customer is.

And since we see all the t-shirts from our customers, we know exactly who they are and there's no other channel that allows us to get as good traffic to our site as, as Facebook.

Um, so we, we boil it down to how, how many, how much it costs to get an email.

And it's about, it's about five to $7 to get a new email.

Um, do you know?

I don't, I don't know.

I don't know that number, but we, um, we got, we got about 50,000 emails last year and we got about 7,500, uh, customers from that.

Yeah, exactly.

And so we use Klaviyo, which is an email marketing service.

Klaviyo.

Klaviyo.

Yeah.

Spell that real quick.

K-L-A-V-I-Y-O.

Okay.

And we can segment out our list.

And so, you know, based on actions that people take on our website, um, we can offer them different kinds of deals and we have, we have a really effective welcome series.

And so when someone, what we, our strategy is basically drive good traffic from Facebook to our website, use an exit pop-up.

And so when people click out of, uh,