Nathan Rothstein

So we rifled through a lot of the flash sales.

I mean, I think 2012, 2013 was maybe the peak of flash sales.

And so that helped us acquire a lot of customers and get them to go through the experience.

And then once they've already gone through the experience, they came to our site and bought flash.

at either full price or a better margin to us.

But we've kind of weaned ourselves off the flash sales as I think most of the country has.

And we've really focused on Facebook ads.

And that's been our core new customer acquisition channel.

It's projectrepat.com.

So last year in total, we spent about $750,000 on Facebook.

And we plan to probably double that this year.

No, not yet.

I haven't taken out.

So, I mean, a lot of, most of our money is just reinvesting into growing the business because we, I mean, I think we have a lot of confidence that this is a product that people want once they discover it.

You think about all the t-shirts that people have in this country and, you know, they're not going anywhere.

And so,

there actually were businesses out there that made these traditional t-shirt quilts that are actually more expensive than ours and take a long time to order.

And they never really were aggressive with their ad spend.

And so we felt that if we gave people an affordable price or what they thought was a reasonable price and we heavily discounted often, we could grow the market.

And so we really see this as a blue ocean market opportunity.