Nausheen Chen

Very often, experts speak in a way that does not do them justice. They are experts in their field, but when they speak, they fail to impress, they fail to engage, they fail to be memorable. So it's making those changes in the delivery of your message so that it's received well and remembered.

Very often, experts speak in a way that does not do them justice. They are experts in their field, but when they speak, they fail to impress, they fail to engage, they fail to be memorable. So it's making those changes in the delivery of your message so that it's received well and remembered.

Very often, experts speak in a way that does not do them justice. They are experts in their field, but when they speak, they fail to impress, they fail to engage, they fail to be memorable. So it's making those changes in the delivery of your message so that it's received well and remembered.

That's such a great question. There have been studies that have been done on this, and the same studies have also been discredited. However, the initial study that was done on this by Albert Meribin, he did a study which said that your body language accounts for more than 60%, I believe, of communication.

That's such a great question. There have been studies that have been done on this, and the same studies have also been discredited. However, the initial study that was done on this by Albert Meribin, he did a study which said that your body language accounts for more than 60%, I believe, of communication.

That's such a great question. There have been studies that have been done on this, and the same studies have also been discredited. However, the initial study that was done on this by Albert Meribin, he did a study which said that your body language accounts for more than 60%, I believe, of communication.

And very often people quote that study and say that, oh, your body language speaks more than your actual words based on this study. But since then, the study has actually been discredited. We don't have real research or data on which parts of your communication land with the audience. Is it the message? Is it the delivery? In my opinion, based on my experience and research and work with clients,

And very often people quote that study and say that, oh, your body language speaks more than your actual words based on this study. But since then, the study has actually been discredited. We don't have real research or data on which parts of your communication land with the audience. Is it the message? Is it the delivery? In my opinion, based on my experience and research and work with clients,

And very often people quote that study and say that, oh, your body language speaks more than your actual words based on this study. But since then, the study has actually been discredited. We don't have real research or data on which parts of your communication land with the audience. Is it the message? Is it the delivery? In my opinion, based on my experience and research and work with clients,

I would say it's very much 50-50, mostly, if I really average it out. So for sure, your message is important. Making sure that your message is concise and structured well. That's on the content side of things. And then if you're not delivering it well,

I would say it's very much 50-50, mostly, if I really average it out. So for sure, your message is important. Making sure that your message is concise and structured well. That's on the content side of things. And then if you're not delivering it well,

I would say it's very much 50-50, mostly, if I really average it out. So for sure, your message is important. Making sure that your message is concise and structured well. That's on the content side of things. And then if you're not delivering it well,

You're preparing a gourmet meal and slapping it onto a napkin and throwing it into the lap of your customer if you're not delivering the message well. If you're reading from your slides, if you're not making your words come alive, if you're not making an effort to connect with the audience, then you're not doing justice to that message. So that's why delivery is easily 50% of the impact.

You're preparing a gourmet meal and slapping it onto a napkin and throwing it into the lap of your customer if you're not delivering the message well. If you're reading from your slides, if you're not making your words come alive, if you're not making an effort to connect with the audience, then you're not doing justice to that message. So that's why delivery is easily 50% of the impact.

You're preparing a gourmet meal and slapping it onto a napkin and throwing it into the lap of your customer if you're not delivering the message well. If you're reading from your slides, if you're not making your words come alive, if you're not making an effort to connect with the audience, then you're not doing justice to that message. So that's why delivery is easily 50% of the impact.

And this is why I very often advise clients, if you have a presentation coming up, a keynote, a podcast, something that you're preparing for, take the prep time and divide it into two. And that's how much time you should spend 50% of it on your message. And then 50% of it on the actual delivery, the actual practice of it, which most people don't do.

And this is why I very often advise clients, if you have a presentation coming up, a keynote, a podcast, something that you're preparing for, take the prep time and divide it into two. And that's how much time you should spend 50% of it on your message. And then 50% of it on the actual delivery, the actual practice of it, which most people don't do.

And this is why I very often advise clients, if you have a presentation coming up, a keynote, a podcast, something that you're preparing for, take the prep time and divide it into two. And that's how much time you should spend 50% of it on your message. And then 50% of it on the actual delivery, the actual practice of it, which most people don't do.

And the top 1% always make sure they dedicate at least 50% of their prep time to the delivery aspect.

And the top 1% always make sure they dedicate at least 50% of their prep time to the delivery aspect.