Neal Freiman

To learn more about how you can use Wise Business to save time, money, and stress, visit wise.com slash business. That's wise.com slash business.

To learn more about how you can use Wise Business to save time, money, and stress, visit wise.com slash business. That's wise.com slash business.

To learn more about how you can use Wise Business to save time, money, and stress, visit wise.com slash business. That's wise.com slash business.

Remember the fast food chicken sandwich wars? They are back, but swap out the bun for a flour tortilla. The great chicken wrap battle of 2025 heated up in a big way yesterday with McDonald's announcing that its legendary snack wrap will return to US locations on July 10th. The cult favorite wrap has been nixed in American McDonald's stores since 2016 because it took too long to make.

Remember the fast food chicken sandwich wars? They are back, but swap out the bun for a flour tortilla. The great chicken wrap battle of 2025 heated up in a big way yesterday with McDonald's announcing that its legendary snack wrap will return to US locations on July 10th. The cult favorite wrap has been nixed in American McDonald's stores since 2016 because it took too long to make.

Remember the fast food chicken sandwich wars? They are back, but swap out the bun for a flour tortilla. The great chicken wrap battle of 2025 heated up in a big way yesterday with McDonald's announcing that its legendary snack wrap will return to US locations on July 10th. The cult favorite wrap has been nixed in American McDonald's stores since 2016 because it took too long to make.

sparking a nine-year, ultimately successful protest by its fans to bring it back. But it's going to have competition. On Monday, Popeyes announced its own chicken wrap coming in three different flavors, trolling McDonald's during its reveal.

sparking a nine-year, ultimately successful protest by its fans to bring it back. But it's going to have competition. On Monday, Popeyes announced its own chicken wrap coming in three different flavors, trolling McDonald's during its reveal.

sparking a nine-year, ultimately successful protest by its fans to bring it back. But it's going to have competition. On Monday, Popeyes announced its own chicken wrap coming in three different flavors, trolling McDonald's during its reveal.

Meanwhile, Wendy's and Burger King have all sold chicken wraps since 2023, so we've got ourselves a swaddled poultry rumpus reaching every corner of the fast food industry. And it's no coincidence that chicken is once again volunteering as tribute to spur growth. Fast food chicken sales are almost twice the size of beef and are growing more quickly, not just in the U.S., but all across the world.

Meanwhile, Wendy's and Burger King have all sold chicken wraps since 2023, so we've got ourselves a swaddled poultry rumpus reaching every corner of the fast food industry. And it's no coincidence that chicken is once again volunteering as tribute to spur growth. Fast food chicken sales are almost twice the size of beef and are growing more quickly, not just in the U.S., but all across the world.

Meanwhile, Wendy's and Burger King have all sold chicken wraps since 2023, so we've got ourselves a swaddled poultry rumpus reaching every corner of the fast food industry. And it's no coincidence that chicken is once again volunteering as tribute to spur growth. Fast food chicken sales are almost twice the size of beef and are growing more quickly, not just in the U.S., but all across the world.

And restaurants that have focused solely on chicken are growing at a much faster rate than their rivals. Chick-fil-A, for instance, has quadrupled sales in the past decade. Toby, I know you can handicap horse races, but now we need you to handicap the chicken wrap contenders.

And restaurants that have focused solely on chicken are growing at a much faster rate than their rivals. Chick-fil-A, for instance, has quadrupled sales in the past decade. Toby, I know you can handicap horse races, but now we need you to handicap the chicken wrap contenders.

And restaurants that have focused solely on chicken are growing at a much faster rate than their rivals. Chick-fil-A, for instance, has quadrupled sales in the past decade. Toby, I know you can handicap horse races, but now we need you to handicap the chicken wrap contenders.

Meanwhile, you can't ignore the upswell in fast food chicken more broadly. There was a deal on Monday. Roar Capital, P.E. firm that just bought Subway, that just took Subway private, bought a majority stake in Dave's Hot Chicken for... at a valuation of $1 billion. Dave's Hot Chicken, which I had not heard about, was started in 2017 in a Los Angeles parking lot.

Meanwhile, you can't ignore the upswell in fast food chicken more broadly. There was a deal on Monday. Roar Capital, P.E. firm that just bought Subway, that just took Subway private, bought a majority stake in Dave's Hot Chicken for... at a valuation of $1 billion. Dave's Hot Chicken, which I had not heard about, was started in 2017 in a Los Angeles parking lot.

Meanwhile, you can't ignore the upswell in fast food chicken more broadly. There was a deal on Monday. Roar Capital, P.E. firm that just bought Subway, that just took Subway private, bought a majority stake in Dave's Hot Chicken for... at a valuation of $1 billion. Dave's Hot Chicken, which I had not heard about, was started in 2017 in a Los Angeles parking lot.

Sales were up 57% last year to top $600 million. It just got bought out for $1 billion. They focus on these very large chicken tenders with varieties of dipping sauces and various spice levels. Now, this company is an absolute juggernaut. They're growing by hundreds of locations every year. It seems like anything any fast food company that leans into chicken can do absolutely no wrong right now.

Sales were up 57% last year to top $600 million. It just got bought out for $1 billion. They focus on these very large chicken tenders with varieties of dipping sauces and various spice levels. Now, this company is an absolute juggernaut. They're growing by hundreds of locations every year. It seems like anything any fast food company that leans into chicken can do absolutely no wrong right now.