Neal Freiman

Today, the world is facing a memory shortage, and I don't remember what I was going to say next.

Maybe you've heard about the sports equinox, which are those rare days where all major sports leagues are in action.

But today I'm dubbing the holiday equinox because billions of people all over the world will be celebrating a holiday this Tuesday.

Down in New Orleans, the throw in beads for Mardi Gras while in Brazil, carnival began on Saturday.

For Muslims, tonight is the beginning of Ramadan, the holiest month of the Islamic calendar.

And in Asian cultures, today is the start of Lunar New Year, ushering in the year of the fire horse.

Huge relief.

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The world is facing a memory crisis, and no, I'm not talking about forgetting where you left your keys.

Memory, one of technology's fundamental building blocks, is facing an unprecedented shortage that could jack up the price of your next gaming console, smartphone, or computer if they get released at all.

Already, Sony is considering delaying its next PlayStation launch to 2028 or 2029, while Dell has hiked prices on some of its commercial laptops by up to 30%.

Rumor has it Nintendo could raise the cost of its Switch 2 this year for the same reason.

We have been warned.

So far in 2026, a parade of tech execs like Tim Cook and Elon Musk have predicted that the historic shortfall in memory is going to shake up product launches, squeeze margins, and raise prices for consumers in a supply chain crisis that may well last years.

Musk admitted the shortage is so dire that Tesla's going to have to make its own memory plant.

We've got two choices, he said, hit the chip wall or make a fab.