Neil Freiman

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Full disclosure in podcast description.

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Google just sent a wrist shot at Whoop.

The tech giant revealed the Fitbit Air, a screenless fitness band that will sell for $100 when it goes on sale later this month, taking direct aim at Whoop with a lower-priced health tracker.

The Fitbit Air also marks Google's biggest play yet into the exploding market of wearable health devices that ditch screens.

But the Fitbit Air isn't just a wristband.

It's meant to be a portal into the broader health ecosystem Google's calling Google Health.

The new app will launch alongside the fitness band and be your all-in-one own base for personal health data like heart rate, sleep, step tracking, of course, resting heart rate, logging meals, and cycles.

And yes, AI will be at the forefront.