Neil Freiman

Google's entering a crowded health field where it lags behind.

The dominant Apple Watch is the most popular wearable overall.

While screenless devices like Oura Ring and Whoop are gaining lots of traction, clearly Google wants to win on price.

At $100 with an optional $10 per month Google Health subscription, the Fitbit Air undercuts Whoop, which sells an annual subscription for $200.

The cheapest Apple Watch is $249.

The Oura Ring starts at $349 and Google's own Pixel Watch 4 is $349.

Toby, what do you make of Google's play here going screenless?

Should Whoop be worried?

It's been fascinating watching this shift into more simpler hardware, and this comes with the advantages.

You're wearing one right now.

It doesn't have a screen.

It just sends all this data directly

to your phone.

And there are a few advantages.

One is that the battery lasts a long time.

This Google Fitbit Air is going to not need a charge for a week.

And at the same time, you're not going to maybe take it off as much because it's less intrusive to your life.

And really, the value of these fitness trackers comes with measuring a lot of biometric data, health data over time and send that to your phone.

That's where you get a lot of the insight.

So maybe you're willing to take off your