Neil Freiman

This year's edition has RFK Jr.

written all over it.

The Health and Human Services Secretary has been spearheading the so-called RFK,

Maha movement that accuses food giants of poisoning Americans' diets with ultra-processed items.

Some of those efforts, like removing artificial food dyes and discouraging highly processed foods, are welcomed by nutrition experts.

Others, like the vilification of seed oils and promotion of beef tallow, have gotten a more chilly reception.

Still, the new guidelines amount to a significant shakeup to a rulebook that's only seen subtle changes since it was first introduced more than 40 years ago.

Toby, in terms of the food industry, who are the

winners and the losers here.

And a loser is definitely just Coke and juice and anything that has added sugar.

So the guidelines here say that Americans should consume no more than 10 grams of added sugar per meal.

And what they say added sugars are is this, you know, look at the label.

And if you see anything like sugar,

syrup or anything ending in dash O-S-E, os, like sucralose or things like that, that is something you should stay away from.

Now, this is a pretty strict guideline because there's a lot of added sugar in stuff we eat, which is maybe the reason that they're doing this to call attention.

A cup of something like Honey Nut Cheerios includes about 12 grams of added sugar, and one 12-ounce can of Coca-Cola has 39 grams of added sugar.

On public, you can build a multi-asset portfolio of stocks, bonds, options, crypto, and now generated assets, which allow you to turn any idea into an investable index with AI.

Then you can invest in a few clicks.

Generated assets are like ETFs with infinite possibilities.

Welcome to Neal's Numbers, the segment where I share three stats from the week's news that will turn you into an insufferable know-it-all.