Neil Freiman

I'm treating my dad to Viore.

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Yeah, Freddie's having a good time here in the United States, but he's probably very frustrated with the sunscreen options.

That's because in Europe there are 29 approved UV filters, but in the United States there are just 16 and now 17 with this new approval.

And when you're looking specifically at UVA light, which U.S.

sunscreens do not do well with, there's only four filters compared to Europe where there are nine.

And the reason for this is the regulatory regime.

In the United States,

Sunscreen is regulated as an over-the-counter drug.

It requires human clinical data for each active ingredient to make sure it's safe and get it into these bottles or spray cans.

Over in Europe, it's a cosmetic.

It doesn't require...

human trials.

So they have a lot more options to play with.

And that's why you're seeing Americans have complained for many years, including AOC in a very popular tweet back in 2023.

She called attention to this issue, which maybe most people have not thought about.

It's like, why is South Korea and Asia have incredible sunscreen options and Europe as well?

And we're over here with just a limited number of options and they don't even work that well.

Yeah, the thing about sunscreen is it doesn't just have to work, but it also has to look good.

And a lot of the mineral-based sunscreens, which dominate the American market, leave white streaks on your body, which I don't care about because I'll just go to the beach and just put globs of white stuff on my face.