Neil Freiman

Why do they care so much about getting into physical retail?

And even though a lot of us all shop online all the time, in-store purchases account for still more than 80% of retail sales

in the United States.

So that's so much money being left on the table for Amazon as just being an e-commerce player.

And then secondly, Amazon's customers regularly shop at competing big box retailers.

So if they can convert those customers from Walmart, Costco, Target into shop going to an Amazon store, then that's a huge opportunity as well.

Consumer Intelligence Research Partners found that 83% of Amazon customers have shopped at Walmart.

And then

basically all of Amazon customers buy groceries elsewhere.

So there's going to be a huge grocery component.

There's going to be a huge general merchandise component.

And they're hoping, you know, somehow I'm not exactly sure it's all going to come down to execution is that they're trying to get, there's Walmart right down the road here in suburban Chicago.

And there's a Trader Joe's, there's all these other big box stores.

They're going to have to have, they're going to have to try to get those customers to go to Amazon for some reason.

And they're going to like, we'll see the design of the store and see

sort of what compelling things that they can do.

They're obviously going to leverage data from Amazon Prime and try to do all these deals for Prime numbers.

But I really think it's going to come all down to execution.

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