Neil Freiman

ADP's HR solutions help businesses of all size manage recruiting, onboarding, payroll, and more so you can stay focused on the future.

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Toby, have you ever gotten ads for products that are totally unrelated to you?

What a waste of ad dollars.

To avoid unproductive spend, B2B marketers can turn to LinkedIn ads to reach the right audiences.

With that level of precision, it's no wonder LinkedIn ads generates the highest B2B return on ad spend of all online ad networks.

Just go to LinkedIn.com slash MBD.

That's LinkedIn.com slash MBD.

Terms and conditions apply only on LinkedIn ads.

Welcome to Neil's Numbers, the segment where I share three stats in the week's news that will make you think this really is the most wonderful time of the year.

For my first number, you know, I wouldn't sweat it if you're planning to gift your family socks for the holidays.

It might be exactly what they want.

Shopping data show that people are going practical over fanciful this holiday season, opting for needs instead of wants, given persistent inflation and a shaky economy.

According to the Washington Post, online sales of refrigerators and freezers jumped 1,700% from average levels in October on Cyber Monday.

Vacuum cleaner sales surged 1,300%, cookware 950%, power tools 900%, and jackets 850%.

Vivek Pandya, director of Adobe Digital Insights, said these are items that are, in many instances, absolutely essential.

Consumers are cognizant of the broad environment, and they're being very strategic about purchases, whether it's for themselves or gift-giving.

And that's reflected in retail's winners and losers this winter.

Discounters like TJ Maxx, dollar stores, and Walmart are enjoying booming sales, while purveyors of fancier items are desperate for attention.