Neil Freiman

So that is FIFA.

This is a very intentional strategy by FIFA to jack up prices for the North American market.

And you can see that, yes, United States wins.

We are more willing, not willing, but we have experience paying more for the biggest games.

The Super Bowl, the get-in price this year was $900.

The equivalent maybe in Europe was the Champions League, which is the biggest soccer game on that continent.

The get-in price there was $200.

So there is a big gap.

But FIFA is really sticking it to us with these revenue maximization tactics.

Which I have never played yet, but that sounds very interesting.

A bunch of huge names are attached to longevity science and anti-aging.

Elon Musk has called aging a very solvable problem and said that age reversal is coming.

Sam Altman, who's the CEO of OpenAI, has backed a number of startups or one startup in the space.

Jeff Bezos has backed another.

Brian Armstrong, who's the Coinbase CEO, actually co-founded another longevity startup called New Limit.

So there's a lot of attention and money being thrown at longevity by these billionaires because it is expensive.

But they're saying that this is potentially a new frontier of science with a lot of serious names attached as well.

Right.

Maybe get them to the teen stage without the rebellion.

But yeah, there's a couple other names to know.