The Oscars Head to YouTube & Tesla Faces Sales Freeze Over Autopilot Marketing

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Morning Brew Daily 27 min 3 speakers 4 chapters transcribed
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What is the main topic discussed in this episode?

Unknown 0:01
The best B2B marketing gets wasted on the wrong people. In what possible world do I need the seven pound bag of wasabi peas that social media is obsessed with showing me? To reach the right professionals, use LinkedIn ads. LinkedIn has grown to a network of over 130 million decision makers. You can target your buyers by job title, industry, and more. Spend $250 on your first campaign, and LinkedIn will even give you a $250 credit on your next one. Just go to LinkedIn.com slash MBD. That's LinkedIn.com slash MBD. Terms and conditions apply only on LinkedIn ads.
Neil Freiman 0:35
Good morning, Bridge Daily Show. I'm Neil Freiman. And I'm Toby Howell. Today, the Academy Awards go to YouTube.
Toby Howell 0:44
And everything seems to be going south for Tesla, except its stock price. It's Thursday, December 18th.
Neil Freiman 0:50
Let's ride. Like all of you, Morning Brew Daily is getting our ducks in order before the holidays, firing off circle back emails and recording special holiday episodes to air during the week of Christmas. For one of those special episodes, we need your help. Toby and I are going full AMA and we'll answer questions you have for us. And anything is fair game from what our day to day schedule looks like to our pick to win the World Cup.
Toby Howell 1:19
If you want your question to be chosen, shoot an email to morningbrewdaily at morningbrew.com and put question with four question marks in the subject line so it stands out. Make sure it's four or else, how can we tell if you really mean it? We also accept bribes. Or if that's too hard, you can just DM us at Instagram at mbdailyshow. I don't think anything is off limits, Neil. Well, maybe the secret ingredient in your delicious latke recipe. But other than that, we're an open book. And now a word from our sponsor, Public. Neil, I don't know about you, but with the holidays around the corner, my schedule is shaping up to be pretty packed.
Neil Freiman 1:55
I know. Between visiting family and trying to squeeze a getaway in during our time off, it's going to be busy.
Toby Howell 1:59
That's why I like Public. If you're strapped for time, investing with Public is a good way to go. They have generated assets, which allow you to turn any idea into an investable index with AI.
Neil Freiman 2:10
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Toby Howell 2:26
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What major change is happening with the Oscars in 2029?

Toby Howell 2:39
Full disclosures in podcast description. In a bigger shakeup than the Moonlight La La Land debacle, the Oscars just got Will Smith slapped into another dimension of entertainment, ditching broadcast TV for streaming starting in 2029. The lucky service that will be home to Hollywood's biggest night is YouTube. Yes, you'll be able to catch the Best Picture Awards winner between Chiropractor ASMR and Catan Strategy Videos. This is a watershed moment to say the least. marking the end of the Oscars as a broadcast TV staple. ABC had aired the Oscars for more than half a century, but the Academy decided to auction off the rights in recent weeks, and despite YouTube reportedly offering a smaller rights fee than ABC was paying, they ended up winning thanks to the global reach they could offer.
Toby Howell 3:27
Remember, YouTube accounts for 13% of all television viewing time in the U.S., the biggest share of any streaming service, according to Nielsen. What's in it for YouTube? Despite shrinking in recent years, the Oscars brings an air of institutional legitimacy and prestige to the platform and is one of the only events outside of sports and the Macy's Day Parade that still draws a reliable live audience. But Hollywood remains skeptical. Screenwriter Daniel Kunkka posted on X, YouTube broadcasting the Oscars is like shaking hands with the guy who's trying to kill you.

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