Neil Freiman

Let's do a tourism swap.

All right, we're going to take a quick break and come back and talk about sunscreen right after this.

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Neil, are you a square?

Whether you're selling lattes or cutting hair, square helps you run your business without running yourself into the ground.

I'm shopping for Father's Day gifts, and I'm sick of giving the same old boring ties and mugs every year.

What are you gifting this year, Toby?

I'm treating my dad to Viore.

With Viori's fitness go-tos, performance essentials, and travel-ready layers, you can give them an adventure-ready makeover in one place.

Yeah, Freddie's having a good time here in the United States, but he's probably very frustrated with the sunscreen options.

That's because in Europe there are 29 approved UV filters, but in the United States there are just 16 and now 17 with this new approval.

And when you're looking specifically at UVA light, which U.S.

sunscreens do not do well with, there's only four filters compared to Europe where there are nine.

And the reason for this is the regulatory regime.

In the United States,

Sunscreen is regulated as an over-the-counter drug.

It requires human clinical data for each active ingredient to make sure it's safe and get it into these bottles or spray cans.

Over in Europe, it's a cosmetic.

It doesn't require...