Neil Freiman

The Northwestern Mutual Life Insurance Company, Milwaukee, Wisconsin.

Waking up at 4 a.m.

is a unique daily experience.

Hair and makeup cannot stay the same.

It's really all about understanding how something impacts your body and pivoting accordingly.

And that's something Whoop's wearable tech can help with.

And by understanding your body, you can adopt behaviors that help you feel and perform at your best every day.

Built-in optimization feeds those insights back into future planning, helping agencies deliver strong results.

How's this for an out there business idea?

A startup wants to turn night into day by launching 50,000 huge mirrors into space that will reflect sunlight onto areas of the earth where it's nighttime.

It feels like science fiction, but it could become a reality.

The company, named Reflect Orbital, has applied to the FCC for its first prototype satellite to

and could soon receive approval, according to the New York Times.

Everyone knows the night is dark and full of terrors, but it's also an economic drag.

When it's dark out, solar farms can't function, actual farms have to shut down, and search and rescue operations, life or death scenarios, are also hindered.

Reflect Orbital wants to change that, with a special focus on juicing clean energy generation.

CEO Ben Noack told the Times, "...we're trying to build something that could replace fossil fuels and really power everything."

It is safe to say that not everyone is as optimistic.

Scientists worry about the impact of giant space mirrors on confused animals, whose breeding, hibernation, and migration activities are all determined by standard celestial motions.

Astronomers say the reflections will hurt their work mapping the cosmos, and even others raise concerns about the damage to humans trying to get some shut-eye.