Neil Freiman

We've talked this year a bunch about how denim is winning out and people are looking, are dressing up a little bit.

Maybe not to go to the airport, but they are wearing a lot more jeans as opposed to Lululemon's ABC pants.

So I'm at a loss.

I don't know exactly what Lulu has to do to get its cool back.

I mean, that's something that every apparel brand wants to get.

And right now, Lulu doesn't have it.

New York's hottest club is in Terminal 5 of JFK Airport, where JetBlue is about to open its first-ever exclusive lounge.

The lounge, called Blue House and debuting next week, is the clearest sign yet that the struggling airline is going upscale to compete with the big dogs like Delta, United, and American, who make most of their money from the kind of people who frequent airport lounges.

JetBlue's entrance into the space is modest, capped at 140 people, but it won't be lacking in calories.

Before your flight, you'll be able to snag classic New York fare like bacon, egg and cheese sandwiches and pastrami on rye.

Well, that is if you have JetBlue's MasterCard, find yourself at the top tier of its loyalty program or flying in business class across the Atlantic.

Toby, can JetBlue rebrand itself as a posh airline?

I'm scared to think what kind of art you have in your house if you think that's cool.

The idea is you take a picture of it.

Well, Calibri is down bad right now because not only did it get booted from the State Department's official communications, but it was also replaced two years ago in Microsoft Word by something called Aptos.

So Calibri is on the downswing.

Another learning here is just how emotional people get about fonts.

You said these two don't look that a lot different, but I think they are quite different.

And people have a lot of thoughts about that.

The one thing that we do have to point out is when researching this story, if you go to Google and type in a popular font, whether that's Impact, Times New Roman or Calibri, then everything in that page will go to that font.