Neil Freiman
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There are a couple of other tailwinds that could boost gambling.
For the first time, the majority of Americans can place legal bets after more states approved it.
65% of the population can now gamble on sports compared to 40% in 2022.
Plus, with the games taking place in North America, the time zones are favorable for a betting deluge here and in Europe.
Toby, it's a much-needed lift for an industry that's being squeezed on all sides.
Yeah, the World Cup final winner on prediction markets is already on its way to becoming the biggest market in these companies' history.
I just checked this morning.
Polymarket had over $2 billion worth of wagers or whatever you want to call it for Polymarket.
on that World Cup final.
And we're five weeks out.
This is only going to grow to even more billions.
So prediction markets, people are definitely flocking to prediction markets to place their wagers.
But it's just crazy to think of the scale of the World Cup and how much people are wagering on this.
So I looked at the Super Bowl.
So how much was legally wagered on the Super Bowl across regulated US sportsbooks?
1.76 billion.
And they're expecting...
No, I'm going to say the answer because I don't think you would have gotten it.
1.76 billion compared to 50 billion for the world cup, the world cup final in Qatar in 2022, 1.5 billion people watch the final 5 billion people watch the whole competition.
1.5 billion people is one fifth of the entire global population.