Neil I. Patel
๐ค SpeakerAppearances Over Time
Podcast Appearances
A lot of people think letting Google acquire DoubleClick just wasn't a great idea, especially now that Google has allegedly used it in a monopolist kind of fashion. Did it get looked at at the time?
Right after Lauren talked to us for this episode, another major witness took the stand. Neil Mohan is now the CEO of YouTube. He's actually been on Decoder before, but he joined Google as part of the DoubleClick acquisition way back in 2008. The DOJ's lawyers brought Mohan in to grill him about something called parking.
Right after Lauren talked to us for this episode, another major witness took the stand. Neil Mohan is now the CEO of YouTube. He's actually been on Decoder before, but he joined Google as part of the DoubleClick acquisition way back in 2008. The DOJ's lawyers brought Mohan in to grill him about something called parking.
Right after Lauren talked to us for this episode, another major witness took the stand. Neil Mohan is now the CEO of YouTube. He's actually been on Decoder before, but he joined Google as part of the DoubleClick acquisition way back in 2008. The DOJ's lawyers brought Mohan in to grill him about something called parking.
Basically, the government's claim is that Google uses its immense market power and resources to buy up any company that looks like it could become a competitor in the ad tech space, and then basically sets it aside. Instead of using the company, the tech, or the people, Google allegedly just parks it out of the way somewhere so it can't cause any trouble.
Basically, the government's claim is that Google uses its immense market power and resources to buy up any company that looks like it could become a competitor in the ad tech space, and then basically sets it aside. Instead of using the company, the tech, or the people, Google allegedly just parks it out of the way somewhere so it can't cause any trouble.
Basically, the government's claim is that Google uses its immense market power and resources to buy up any company that looks like it could become a competitor in the ad tech space, and then basically sets it aside. Instead of using the company, the tech, or the people, Google allegedly just parks it out of the way somewhere so it can't cause any trouble.
So DoubleClick and a ton of other small companies are part of Google now. They scrambled the eggs, you can't unscramble them. What is the DOJ's argument about what Google's doing with all of that power?
So DoubleClick and a ton of other small companies are part of Google now. They scrambled the eggs, you can't unscramble them. What is the DOJ's argument about what Google's doing with all of that power?
So DoubleClick and a ton of other small companies are part of Google now. They scrambled the eggs, you can't unscramble them. What is the DOJ's argument about what Google's doing with all of that power?
You spent a lot of time in your reporting during the first week of the trial talking about something called UPR. Can you expand on that? What does that mean? Why does it matter?
You spent a lot of time in your reporting during the first week of the trial talking about something called UPR. Can you expand on that? What does that mean? Why does it matter?
You spent a lot of time in your reporting during the first week of the trial talking about something called UPR. Can you expand on that? What does that mean? Why does it matter?
Why did Google have those rules? Were they designed to keep customers from going to competing ad exchanges?
Why did Google have those rules? Were they designed to keep customers from going to competing ad exchanges?
Why did Google have those rules? Were they designed to keep customers from going to competing ad exchanges?
We have to take another quick break.
We have to take another quick break.
We have to take another quick break.
Welcome back. Verge senior policy reporter Lauren Feiner is here explaining what's going on with Google's big ad tech antitrust case. The case is still happening. It's about to wrap up its second week of government witnesses, and then Google will be able to present its side of things for a few weeks. It's definitely too early to say how this case might play out.