Neil Patel

Thanks for having me.

Debt or profitability?

So when we first created Crazy Egg, the whole premise behind is we worked with large corporations at that time and they were spending money on Google Ads.

But a lot of their money was being wasted.

So they didn't know what was driving ROI, what wasn't.

And a lot of these companies would spend like $5 million a month, whatever it was, right?

Because some of these big companies will spend like $100 million a year.

Now it's much more.

But back then, you're talking about roughly 20 years ago.

So we want to show them a visual way to...

see where people are interacting with their webpage and where they're not.

So then that way they can generate a better ROI from their marketing spend so they can see where the wastage is and fine tune their landing pages to generate more revenue.

And as we were building that, we had an ad agency at the same time.

The ad agency did not work out.

Eventually, it ended up closing shop because we started going upstream only focusing on big customers.

And as the recession happened in 2008, the real estate housing crash, we saw a lot of people pull back on budgets and we started getting hit a lot.

But right before that happened, we created Crazy Egg.

The ad agency was funding Crazy Egg.

There was a moment in time where the ad agency could not fund Crazy Egg anymore and we didn't have enough capital.

My co-founder, Heathen Shaw, his dad is an anesthesiologist.