Neil Patel

The biggest trend that we're seeing this year right now in marketing is podcasting.

So people look at podcasting.

We surveyed over 8,000 companies and we found that the two big trends were podcasting and AI.

And here's what I mean by that.

When we look at the total number of blogs out there, it's over a billion.

When you look at the total number of podcasts out there, it's less than 10 million.

It's a wide open ocean.

And then people are starting to repurpose that content and use it all over the place.

Because you can use a podcast content to turn it into text-based content.

You can use it to turn it into social media clips, whether it's shorts or long form video.

And what's really cool is when you do podcasts, a lot of times people are doing them with other people like you and I are, and we're both going to push this on all our social profiles and we're both going to get play from this.

So it's actually a really amazing win-win strategy for both of us, right?

So companies are really pushing hard on podcasting.

And they're pushing really hard on AI.

What can they automate?

And most people look at AI like, oh, I can use open AI to help write content and I can use them to figure out how to create images.

But there's much more to AI from when we interviewed companies, a big portion of what they're looking to use AI from in a marketing standpoint is analytics.

How can you have AI analyze your analytics on a daily basis and tell you where the wastage is within your marketing campaigns and where you can cut costs and reallocate money?

Because if you look at the biggest expense in marketing, it's not services.

It's not writing a piece of content.