Neil Patel

It's actually spending money on paid advertising.

Look at the revenue that Google is generating and Facebook is generating.

I think Google still is like a trillion dollar company or somewhere around there, depending on the month you're in.

And Facebook's still a massive company,

We spend so much money on ad dollars.

Imagine if analytics were analyzed by AI and it told us quicker when to cut our losses.

Thanks for having me.

Debt or profitability?

So when we first created Crazy Egg, the whole premise behind is we worked with large corporations at that time and they were spending money on Google Ads.

But a lot of their money was being wasted.

So they didn't know what was driving ROI, what wasn't.

And a lot of these companies would spend like $5 million a month, whatever it was, right?

Because some of these big companies will spend like $100 million a year.

Now it's much more.

But back then, you're talking about roughly 20 years ago.

So we want to show them a visual way to...

see where people are interacting with their webpage and where they're not.

So then that way they can generate a better ROI from their marketing spend so they can see where the wastage is and fine tune their landing pages to generate more revenue.

And as we were building that, we had an ad agency at the same time.

The ad agency did not work out.