Neil Patel

Eventually, it ended up closing shop because we started going upstream only focusing on big customers.

And as the recession happened in 2008, the real estate housing crash, we saw a lot of people pull back on budgets and we started getting hit a lot.

But right before that happened, we created Crazy Egg.

The ad agency was funding Crazy Egg.

There was a moment in time where the ad agency could not fund Crazy Egg anymore and we didn't have enough capital.

My co-founder, Heathen Shaw, his dad is an anesthesiologist.

He lived in a normal house, saved up tons of money from being an anesthesiologist over the years, probably bought a home for like 400 grand.

I don't know what the price is, but let's call it four or 500 grand in, you know, somewhere in LA or Orange County.

It adds up over time.

You build up equity.

You don't spend much money.

You drive a Toyota.

You'll save up a lot of cash over the years.

He ended up giving us the line of credit on his house of, I believe it was $200,000 at the time.

And we used that to get Crazy Egg going and get it into a place that was working out.

But we got the 200 grand and we had to turn around the business.

We used the 200 grand.

It still wasn't enough though, but that's really all we had.

But that was his only son and he married my sister.

I only have one sibling.