Neil Patel

When I used to invest in companies, I would look at things like, first off, is it a big TAM? TAM stands for Total Addressable Market. It doesn't matter how good you are at execution, if you go after a really tiny market, if you capture 100% of it, you're only going to make so much money. So you want to go after big markets where people are spending hundreds of billions a year.

When I used to invest in companies, I would look at things like, first off, is it a big TAM? TAM stands for Total Addressable Market. It doesn't matter how good you are at execution, if you go after a really tiny market, if you capture 100% of it, you're only going to make so much money. So you want to go after big markets where people are spending hundreds of billions a year.

If someone captures 1% of it, you're generating a billion in revenue a year. That's a lot of money.

If someone captures 1% of it, you're generating a billion in revenue a year. That's a lot of money.

No.

No.

My name is Neil Patel. I am the co-founder of NP Digital. We're a global ad agency, have a few software companies, and we spend our time just helping companies grow, drive more traffic, lead sales, and pretty much it.

My name is Neil Patel. I am the co-founder of NP Digital. We're a global ad agency, have a few software companies, and we spend our time just helping companies grow, drive more traffic, lead sales, and pretty much it.

On like two minutes, I'm like, I already dragged it out. I'm like, I got like two seconds, but all right.

On like two minutes, I'm like, I already dragged it out. I'm like, I got like two seconds, but all right.

Yeah, so we are in, I think, 20-ish countries, 19 or 20, something like that, or 21. We have people all around the world. And let's say if you're a company like L'Oreal, which we work with, or Adobe, or pick a name, you know, where they say we need to do marketing to sell more cosmetic products or software or enterprise security, whatever it may be.

Yeah, so we are in, I think, 20-ish countries, 19 or 20, something like that, or 21. We have people all around the world. And let's say if you're a company like L'Oreal, which we work with, or Adobe, or pick a name, you know, where they say we need to do marketing to sell more cosmetic products or software or enterprise security, whatever it may be.

We market to companies and people within all the countries that they're targeting.

We market to companies and people within all the countries that they're targeting.

They typically have people in-house and then they hire companies that specialize in certain things that they can help their internal team just get faster results and better results.

They typically have people in-house and then they hire companies that specialize in certain things that they can help their internal team just get faster results and better results.

You can hire one at any stage. I don't necessarily know if everyone needs one, but like for example, if you're at a million, $2 million, there could be a contractor that you know that will charge you $2,500 a month and can do really well and just drive a ton of Facebook ads and drive you more revenue. And that's great.

You can hire one at any stage. I don't necessarily know if everyone needs one, but like for example, if you're at a million, $2 million, there could be a contractor that you know that will charge you $2,500 a month and can do really well and just drive a ton of Facebook ads and drive you more revenue. And that's great.

If you hire someone full-time internally, it may cost you a hundred grand a year. Why not pay the person 2,500 bucks a month, which ends up being $30,000 a year, which is way cheaper than hiring that full-time person for a hundred grand a year.

If you hire someone full-time internally, it may cost you a hundred grand a year. Why not pay the person 2,500 bucks a month, which ends up being $30,000 a year, which is way cheaper than hiring that full-time person for a hundred grand a year.