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Neil Patel

šŸ‘¤ Speaker
1896 total appearances

Appearances Over Time

Podcast Appearances

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

Um, anytime they're going somewhere, like they're just like, Neil, we want to go to India.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

So I book them like business class airfare.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

I don't go first class, but I'll book them business class airfare on Emirates, you know, going to India from LA.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

It's like, we take care of them, whatever they want.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

We end up getting them.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

They just don't ask for much.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

Not really, because when you're young and you don't have much, there's nothing to really lose.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

They both had good enough jobs on both sides of the family where they can keep paying the payments for mortgage or whatever it may be.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

So no one was really worried.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

There was a floor where we knew we couldn't take every single penny.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

They needed enough savings to just survive.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

But they were OK with it.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

And we believed in ourselves.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

And we're like, well, worst case scenario, we'll go get a job like at Microsoft or somewhere and then pay back because we believe that we could get a high paying job.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

It was.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

So the route we went is we tried raising money for Crazy Egg.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

We got it profitable.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

We got it to profit in the millions.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

And then we had a new version of Crazy Egg.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

At that time, the company was going to be called Kissmetrics, but it was just Crazy Egg 2.0, like an evolution of the company.