Neil Patel

And we pitched this venture fund called True Ventures.

And they're like, why don't you spin out this company and do it separate and do something and name it something else?

And we raised venture capital for that company.

I don't know how much we raised in total.

It was more than 10, I think less than 20.

It was a long time ago.

And it was a blessing in disguise.

One, because Kissmetrics didn't work out.

I don't have 100% success rate.

We went through some lawsuits on that and for data privacy, which is why it didn't work out.

We didn't do anything shady.

It was just Wired Magazine published an article saying we were sharing data like if you're Nordstrom's, we would share it with Macy's, which we didn't.

But when you get an investigation from the FTC and stuff like that, a lot of your customers are like, bye-bye, we don't want to deal with this.

And we had a few players who wanted to buy us at the time.

I remember us doing interviews at Facebook's offices and talking to Microsoft's team about a potential deal as well.

And it got pretty far where we were even having our employees go into Facebook's office and doing tests to evaluate their skill level and stuff to see if it was a cultural fit.

But the lawsuit really screwed that one up.

That's correct.

But with the lawsuit, no publicly traded company wanted to take on the liability.

So a chance of acquisition was dead in the water.