Neil Patel

It was.

So the route we went is we tried raising money for Crazy Egg.

We got it profitable.

We got it to profit in the millions.

And then we had a new version of Crazy Egg.

At that time, the company was going to be called Kissmetrics, but it was just Crazy Egg 2.0, like an evolution of the company.

And we pitched this venture fund called True Ventures.

And they're like, why don't you spin out this company and do it separate and do something and name it something else?

And we raised venture capital for that company.

I don't know how much we raised in total.

It was more than 10, I think less than 20.

It was a long time ago.

And it was a blessing in disguise.

One, because Kissmetrics didn't work out.

I don't have 100% success rate.

We went through some lawsuits on that and for data privacy, which is why it didn't work out.

We didn't do anything shady.

It was just Wired Magazine published an article saying we were sharing data like if you're Nordstrom's, we would share it with Macy's, which we didn't.

But when you get an investigation from the FTC and stuff like that, a lot of your customers are like, bye-bye, we don't want to deal with this.

And we had a few players who wanted to buy us at the time.