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Neil Patel

šŸ‘¤ Speaker
1922 total appearances

Appearances Over Time

Podcast Appearances

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

I remember us doing interviews at Facebook's offices and talking to Microsoft's team about a potential deal as well.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

And it got pretty far where we were even having our employees go into Facebook's office and doing tests to evaluate their skill level and stuff to see if it was a cultural fit.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

But the lawsuit really screwed that one up.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

That's correct.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

But with the lawsuit, no publicly traded company wanted to take on the liability.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

So a chance of acquisition was dead in the water.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

And because Crazy Egg was separate, that company was still spitting off millions of dollars and growing each and every single year.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

So it was a blessing in disguise that we didn't take venture capital for Crazy Egg because then we wouldn't have that cash cow.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

Keep it simple, silly or stupid.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

I was trying to be nice, but yes, internally we would say stupid.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

Externally we would say silly.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

Yeah.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

And then Crazy Egg, back in the day when I was 16, I started my first business.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

It was a job board, failed.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

I registered a few domain names.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

One of them, one of the students that I went to high school with gave me the idea of Crazy Egg.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

I'm Indian.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

I don't mean to stereotype, but the place I'm from in India, we're known to be penny pinchers.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

And I was like, well, I don't want to buy a new domain name.

Money Rehab with Nicole Lapin
Neil Patel Risked His Parents’ Life Savings… Then Built a $100M Marketing Empire. Here’s How He Did It

I already have one that I'm paying for.