Neil Patel

Now, going back to a CPG company, is it CPG or we're doing D2C?

If you're doing CPG, most of them sell through grocery stores, right?

I would push harder on social media at the beginning.

And whether you want to choose Instagram over TikTok because your ideal audience is on Instagram or Facebook, pick whatever one.

And you can repurpose the content because they all accept the same format.

Now, that content won't do as well because it's not natively built for each platform.

But that's okay.

Something is better than nothing.

And that's where I would start.

Same.

I would do the social platforms.

And you say- D to C, they're social platforms, or I would do Amazon, one or the other to start off with.

Traditional search is dead.

Yeah, so to give you guys a perspective, there's over 50 billion searches that happen a day.

Google owns roughly 27% of the market share with 13.7 billion searches a day.

Instagram is at 6.5 billion searches a day.

YouTube's over 3 billion searches.

ChatGPT is roughly a billion.

Apple App Store for people watching apps or downloading apps, 500 million searches a day.

Instagram is number two.