Neil Patel

And then I wouldn't have been able to put as much in the trust because the shares would have been worth more.

The money would have been dollar for dollar.

Usually what people do is they put shares in a company.

You get valuations.

But if you know a company is having a good growth rate, you're like, well, 10 years from now, it'll be worth a crap load.

It's great.

But the problem with that is I didn't expect the growth rate to keep going and COVID to happen and COVID really caused the business to boom.

And I felt I just gave them too much where they won't be as hungry.

I'm down.

Email list, Instagram, and what was the other one?

Or you're saying pick any?

Yeah, here's the problem.

So if you asked me this question 10 years ago, I would say just pick a website and then build your email list over time and then add the other channels.

But even back then, if you couldn't do the other channels, a website was enough.

The problem in today's world is Instagram tries to keep you in their ecosystem and gets like a CPG company.

They try to get you to sell their products within Instagram so that way the person's still on Instagram and they can monetize it again, right?

So that way Meta can keep making money from the same user without them leaving.

If you look at TikTok, same.

If you look at ChatGPT, partnership with Stripe, I believe it is, or Shopify, if not both, Etsy.

Etsy's stock went up the moment the partnership was announced.