Neil Patel

And they want to make it where you can just buy within ChatGPT.

Complexity and PayPal.

Yes, and they're all doing that.

And if you're doing Amazon, Amazon wants you to be in their ecosystem, get people to keep buying so they can add multiple products and stay there and buy more and more instead of going to your website.

And because of that, the sad reality is you can't build a business, a large business, just off of Amazon or just off of Instagram or just off of TikTok or just off of your website because platforms try to keep you on their platform.

So the reality is you need to leverage multiple platforms.

Now, going back to a CPG company, is it CPG or we're doing D2C?

If you're doing CPG, most of them sell through grocery stores, right?

I would push harder on social media at the beginning.

And whether you want to choose Instagram over TikTok because your ideal audience is on Instagram or Facebook, pick whatever one.

And you can repurpose the content because they all accept the same format.

Now, that content won't do as well because it's not natively built for each platform.

But that's okay.

Something is better than nothing.

And that's where I would start.

Same.

I would do the social platforms.

And you say- D to C, they're social platforms, or I would do Amazon, one or the other to start off with.

Traditional search is dead.

Yeah, so to give you guys a perspective, there's over 50 billion searches that happen a day.