Neil Patel

Amazon is over 3 billion.

Okay, or it's over, yeah, over 3 billion.

Search on Amazon, of course, is worth more than Instagram because people are looking for a product to buy versus friends.

Now, people on Instagram do look for inspirations and products as well, but it's just a much smaller percentage of the searches.

The point I'm getting at is searches everywhere.

You think that someone just goes to Google, does a search, and buys?

You're not wrong, but that's not the only way people search now.

They also discover products on Instagram through search and also seeing content.

They discover through searching and asking chat GPT questions.

They discover products through searching on the App Store or on Twitter or on Pinterest.

It's everywhere, and you now have to optimize for all the platforms.

you should still buy Google ads.

You should look at Google ads as if you spend a dollar and you can make profit, not revenue profit, you should keep doing it.

But people had the notion before that you just only need Google ads.

It doesn't work well anymore to only do Google ads or only optimize for chat GPT or only do Instagram.

If trying to build a business that does a few million bucks or even $10, $20 million or $50 million a year, sure, you can only do Google Ads or you can only do Instagram.

But if you want to build a big business, you can't just focus on one channel.

It's very similar.

So we have a diagram on this.

There's a lot of similarities.