Neil Patel

If you look at Google, they care more about content quality than let's say a chat GPT.

But on the flip side, a chat GPT cares more about your structure and your clarity and how quickly they can understand the content than let's say a Google will.

They both care about freshness.

How fresh is the content?

Because no one wants to see outdated information.

Google cares more about links like other websites linking to you while chat GPT and LLMs care about mentions.

How often are people mentioning you and what is the sentiment around that mention?

Is it positive?

Is it negative?

Right?

So they're looking at a lot of similar factors.

In essence, SEO on Google is very similar to SEO or AEO, whatever you want to call it, answer engine optimization on chat GPT.

There's just some slight nuances.

So you have to adapt.

You get people to mention your podcast.

So if a lot of bloggers write articles on how you're the number one financial podcast, all these answer engines like LLMs like ChatGPT and Perplexity and Gemini will say that you're the number one financial podcast.

They could, or they could try to do it on their own.

The question is, is do they have access to a lot of publishers who would be open to hearing about a story on why that company has an amazing product, service, or podcast, whatever it may be, and talking about them all over the web.

And that is a big part of answer engine optimization that a lot of people struggle with.

Because imagine trying to convince 100 publishers per country, assuming you're going multi language, or if you're just going English, you would have to do.