Neil Patel

It doesn't work well anymore to only do Google ads or only optimize for chat GPT or only do Instagram.

If trying to build a business that does a few million bucks or even $10, $20 million or $50 million a year, sure, you can only do Google Ads or you can only do Instagram.

But if you want to build a big business, you can't just focus on one channel.

It's very similar.

So we have a diagram on this.

There's a lot of similarities.

If you look at Google, they care more about content quality than let's say a chat GPT.

But on the flip side, a chat GPT cares more about your structure and your clarity and how quickly they can understand the content than let's say a Google will.

They both care about freshness.

How fresh is the content?

Because no one wants to see outdated information.

Google cares more about links like other websites linking to you while chat GPT and LLMs care about mentions.

How often are people mentioning you and what is the sentiment around that mention?

Is it positive?

Is it negative?

Right?

So they're looking at a lot of similar factors.

In essence, SEO on Google is very similar to SEO or AEO, whatever you want to call it, answer engine optimization on chat GPT.

There's just some slight nuances.

So you have to adapt.