Neil Patel

You get people to mention your podcast.

So if a lot of bloggers write articles on how you're the number one financial podcast, all these answer engines like LLMs like ChatGPT and Perplexity and Gemini will say that you're the number one financial podcast.

They could, or they could try to do it on their own.

The question is, is do they have access to a lot of publishers who would be open to hearing about a story on why that company has an amazing product, service, or podcast, whatever it may be, and talking about them all over the web.

And that is a big part of answer engine optimization that a lot of people struggle with.

Because imagine trying to convince 100 publishers per country, assuming you're going multi language, or if you're just going English, you would have to do.

US, Canada, UK, Australia, like it adds up and trying to convince 100 publishers in each region, you're going to quickly have 500 articles that you have to convince people to write about on how you're the number one podcast for financial news or financial advice.

Yeah, so the biggest myth is you just need to create a lot of content on your own blog talking about how you're amazing.

That works in the short run, but as the algorithms adapt and get smarter, and they do adapt, like Reddit used to get a lot more traffic from chat GPT than they do now.

When people announce that Reddit gets less traffic, their stock price went down, right?

That's an example of algorithm updating.

So people believe you can just publish a lot of content on your own site talking about how you're amazing and you'll do well.

That kind of is the case, but it won't last.

That's the biggest myth.

The first truth to what you had to do really well with AEO is you had to get other people on other sites to mention you, just like the example I gave you of getting- That's for SEO too.

That's for SEO too, but SEO, you want the links, not the mention.

Mention and a link are two different things.

I can talk about how money rehab is amazing, but if I didn't link, that doesn't really help that much with SEO.

If I link, that helps with SEO.

Now, if I mention you and link, that helps with SEO and AEO.