Neil Patel

Spend an hour, spend five hours. What you'll find is a lot of the stuff you suck at, you won't like. A lot of the stuff you're naturally decent at or good at, you'll like and you'll be willing to spend more time on. And you'll naturally spend a thousand hours and get better and 5,000 and 10,000 over many, many years.

But you'll spend the time and energy you needed because you want to because you're enjoying it and you'll get really good at it and it makes it easier to monetize. But you can be in the biggest industry ever and if you suck, at whatever you're doing and you don't enjoy it, it's going to be hard to make money. You really want to try a lot of things.

But you'll spend the time and energy you needed because you want to because you're enjoying it and you'll get really good at it and it makes it easier to monetize. But you can be in the biggest industry ever and if you suck, at whatever you're doing and you don't enjoy it, it's going to be hard to make money. You really want to try a lot of things.

You use process of elimination and double down on the stuff that you're naturally good at and you love. And they tend to go hand in hand on what you love and what you're naturally good at.

You use process of elimination and double down on the stuff that you're naturally good at and you love. And they tend to go hand in hand on what you love and what you're naturally good at.

Started one too many companies when I was younger, had ADD and most of them did not work out. The venture funded one Kissmetrics didn't work out. We had bad luck with class action lawsuits and FTC investigation. We passed the FTC investigation with flying colors. The class action lawsuit, I learned a little dirty secret about the US and how US laws work.

Started one too many companies when I was younger, had ADD and most of them did not work out. The venture funded one Kissmetrics didn't work out. We had bad luck with class action lawsuits and FTC investigation. We passed the FTC investigation with flying colors. The class action lawsuit, I learned a little dirty secret about the US and how US laws work.

Sometimes it's cheaper to settle because the insurance company pays it versus fighting it in court and winning. But you're out so much in legal fees that you've lost more than if you just settled and leveraged insurance dollars. So for me, the KISS metrics would have been sold. We had a few people circling to buy the company if it wasn't for those two things.

Sometimes it's cheaper to settle because the insurance company pays it versus fighting it in court and winning. But you're out so much in legal fees that you've lost more than if you just settled and leveraged insurance dollars. So for me, the KISS metrics would have been sold. We had a few people circling to buy the company if it wasn't for those two things.

But eventually the company didn't work out because it really derailed the trajectory and the growth with the lawsuit and the FTC investigation.

But eventually the company didn't work out because it really derailed the trajectory and the growth with the lawsuit and the FTC investigation.

We were really lucky in which we had good investors for that business. There was a gentleman named Phil Black who was on our board and he was with the venture fund. He still is, I believe, with True Ventures. And they've done some really cool companies like Peloton. Their stock boomed early in the day. They were early investors.

We were really lucky in which we had good investors for that business. There was a gentleman named Phil Black who was on our board and he was with the venture fund. He still is, I believe, with True Ventures. And they've done some really cool companies like Peloton. Their stock boomed early in the day. They were early investors.

They probably made a killing or Blue Bottle Coffee, Automatic, which is WordPress. And When you have investors who have just been through so many of these things before, they're just like, oh, don't worry, you should talk to this lawyer as part of this law firm. One of their partners was the ex-deputy director of the FTC. They'll help guide us through it.

They probably made a killing or Blue Bottle Coffee, Automatic, which is WordPress. And When you have investors who have just been through so many of these things before, they're just like, oh, don't worry, you should talk to this lawyer as part of this law firm. One of their partners was the ex-deputy director of the FTC. They'll help guide us through it.

And they just make things much more easier to deal with. So it's a lot less stressful. It's much more stressful in the heat of it. But looking back on it, it's not bad at all. I remember I probably smoked a cigarette for the first time when I was going through that just to try it out. I'm like, give me that. Let's see how that tastes. And I'm not saying cigarettes people should or shouldn't smoke.

And they just make things much more easier to deal with. So it's a lot less stressful. It's much more stressful in the heat of it. But looking back on it, it's not bad at all. I remember I probably smoked a cigarette for the first time when I was going through that just to try it out. I'm like, give me that. Let's see how that tastes. And I'm not saying cigarettes people should or shouldn't smoke.

It was just more so that was my first experience. Yeah, you just get used to over time of dealing with the stress and the ups and downs. Funny enough, at our ad agency, NP Digital, I don't remember when we weren't in a lawsuit. And like, it's over little things, right? Like once you have a scale, we're in, I think, 19 or 20 countries. We have a good amount of employees.

It was just more so that was my first experience. Yeah, you just get used to over time of dealing with the stress and the ups and downs. Funny enough, at our ad agency, NP Digital, I don't remember when we weren't in a lawsuit. And like, it's over little things, right? Like once you have a scale, we're in, I think, 19 or 20 countries. We have a good amount of employees.

We're small considered to like a Microsoft, but based on the classification of the US government, we're considered a large business. Although I still look at it as small compared to like a Microsoft. You're going to run into silly little lawsuits. And a lot of them aren't necessarily lawsuits. They're just legal issues. I've had people, they show up to the office one day.