Neil Patel

We're small considered to like a Microsoft, but based on the classification of the US government, we're considered a large business. Although I still look at it as small compared to like a Microsoft. You're going to run into silly little lawsuits. And a lot of them aren't necessarily lawsuits. They're just legal issues. I've had people, they show up to the office one day.

We're mainly remote now these days. And after one day, they have some health scares, so they're not in the business, but we're still paying them. They have their time off based on their condition. And then three months later, when they have to start coming back and working, they'll be like, I had sexual harassment. I'm going to see him. What?

We're mainly remote now these days. And after one day, they have some health scares, so they're not in the business, but we're still paying them. They have their time off based on their condition. And then three months later, when they have to start coming back and working, they'll be like, I had sexual harassment. I'm going to see him. What?

oh, you're only in the office for one day for like six hours. What was the harassment? Oh, people were really mean to me on Slack. And I'm like, we keep all the logs. I'm like, where is it? We have in-house counsel. And of course we pay law firms. But like, sometimes it's just cheaper to be like, here's a thousand dollars. Goodbye.

oh, you're only in the office for one day for like six hours. What was the harassment? Oh, people were really mean to me on Slack. And I'm like, we keep all the logs. I'm like, where is it? We have in-house counsel. And of course we pay law firms. But like, sometimes it's just cheaper to be like, here's a thousand dollars. Goodbye.

Then it is to like fight things because fighting it, whether you have in-house resources or external, it still costs money. Everything costs money. So it's an equation and you're dealing with a balance. It's nonstop. The horror stories that must come out of a Microsoft or Apple. When you have 300,000 employees, I don't know what companies go through.

Then it is to like fight things because fighting it, whether you have in-house resources or external, it still costs money. Everything costs money. So it's an equation and you're dealing with a balance. It's nonstop. The horror stories that must come out of a Microsoft or Apple. When you have 300,000 employees, I don't know what companies go through.

It must be crazy and not necessarily painful because a lot of the people at the top are not dealing with it. But even this example... I didn't know about it until six months later. And they were just like, yeah, the person could improve anything. They said they had screenshots. When we asked them for the screenshots, they came up with nothing.

It must be crazy and not necessarily painful because a lot of the people at the top are not dealing with it. But even this example... I didn't know about it until six months later. And they were just like, yeah, the person could improve anything. They said they had screenshots. When we asked them for the screenshots, they came up with nothing.

And when we went back, because you can see history in Slack and stuff, they're like, we found nothing. We showed them all their conversations. They couldn't point out anything. They still said they were going to sue. They had a contingency-based lawyer. And they're just like, look, it was cheaper to give a $1,000 check than it is to deal with anything.

And when we went back, because you can see history in Slack and stuff, they're like, we found nothing. We showed them all their conversations. They couldn't point out anything. They still said they were going to sue. They had a contingency-based lawyer. And they're just like, look, it was cheaper to give a $1,000 check than it is to deal with anything.

And yes, sometimes it's principled, but do you want to spend 10 grand fighting anything or do you rather just pay the thousand bucks and move on?

And yes, sometimes it's principled, but do you want to spend 10 grand fighting anything or do you rather just pay the thousand bucks and move on?

Kissmetrics was a spin out of Crazy Egg. And Crazy Egg is a much older company. I don't know how old it is now, maybe 16-ish years, I'm guessing, maybe more. What I ended up learning over the years is if you do something long enough in a decent enough market, like a big enough market, you can grow. Just most people don't pick a big enough TAM.

Kissmetrics was a spin out of Crazy Egg. And Crazy Egg is a much older company. I don't know how old it is now, maybe 16-ish years, I'm guessing, maybe more. What I ended up learning over the years is if you do something long enough in a decent enough market, like a big enough market, you can grow. Just most people don't pick a big enough TAM.

Crazy Egg has an okay TAM, but it's not the biggest TAM. And people don't do it long enough. And when I say, okay, TAM, I'm not saying Crazy Egg is really tiny, but it's not a big TAM like CRM or operating systems or mobile phones or electric cars. Those are like really, really massive TAMs. Even my ad agency, NP Digital, it's in a big TAM, but it's not as big of a TAM as housing.

Crazy Egg has an okay TAM, but it's not the biggest TAM. And people don't do it long enough. And when I say, okay, TAM, I'm not saying Crazy Egg is really tiny, but it's not a big TAM like CRM or operating systems or mobile phones or electric cars. Those are like really, really massive TAMs. Even my ad agency, NP Digital, it's in a big TAM, but it's not as big of a TAM as housing.

You know what I mean? Everyone needs a house or electricity. Natural resources is a much bigger market. And what I found is if you just do something long enough and decent enough, you can actually create a big enough business. You look at most large corporations, they don't do everything perfectly. Microsoft for the longest time had the blue screen of death with their Windows operating system.

You know what I mean? Everyone needs a house or electricity. Natural resources is a much bigger market. And what I found is if you just do something long enough and decent enough, you can actually create a big enough business. You look at most large corporations, they don't do everything perfectly. Microsoft for the longest time had the blue screen of death with their Windows operating system.

The younger generation doesn't realize it, but us older generation, you're young, but I'm old. And we realize the blue screen of death because that was just ingrained in our head. Salesforce, great product, but you got to pay consultants to help you use it and developers to help make it work right. And it's not the most usable product, but it's just a big enough market.