Neil Patel

The younger generation doesn't realize it, but us older generation, you're young, but I'm old. And we realize the blue screen of death because that was just ingrained in our head. Salesforce, great product, but you got to pay consultants to help you use it and developers to help make it work right. And it's not the most usable product, but it's just a big enough market.

And you end up learning that not everything has to be perfect. You look at Tesla, their company's worth an arm and a leg. Go sit in a Tesla car. We have one, so I'm not trying to knock everything about Tesla. I think Elon's done an amazing job with technology. But go sit in that car driving from Los Angeles to San Francisco. The seats are extremely uncomfortable.

And you end up learning that not everything has to be perfect. You look at Tesla, their company's worth an arm and a leg. Go sit in a Tesla car. We have one, so I'm not trying to knock everything about Tesla. I think Elon's done an amazing job with technology. But go sit in that car driving from Los Angeles to San Francisco. The seats are extremely uncomfortable.

If you sit in a Mercedes seat, it's five, 10 times more comfortable and your back is less likely to hurt on the journey. Well, in a Tesla, it's almost guaranteed to hurt. For most people, it's going to hurt in that six-hour journey. But in a Mercedes, you're usually good. And it doesn't mean you have to do everything perfectly to build a big company. Does it mean Tesla's bad? No.

If you sit in a Mercedes seat, it's five, 10 times more comfortable and your back is less likely to hurt on the journey. Well, in a Tesla, it's almost guaranteed to hurt. For most people, it's going to hurt in that six-hour journey. But in a Mercedes, you're usually good. And it doesn't mean you have to do everything perfectly to build a big company. Does it mean Tesla's bad? No.

Does it mean Mercedes bad? No. There's different products for different people.

Does it mean Mercedes bad? No. There's different products for different people.

What's the longest journey you've done in a Tesla?

What's the longest journey you've done in a Tesla?

Funny enough, when I first started out, I had no intentions of building a personal brand. I just created content. And I did that because I didn't have the money to spend on advertising. So it was my way of marketing without having the big budgets of the larger corporations.

Funny enough, when I first started out, I had no intentions of building a personal brand. I just created content. And I did that because I didn't have the money to spend on advertising. So it was my way of marketing without having the big budgets of the larger corporations.

And over the years, my personal brand started building because I was speaking at events, creating content online, then leveraging social media. Social media wasn't as popular when I started. And it just all started adding up, sending out email newsletters, doing in-person networking events, and the list went on and on.

And over the years, my personal brand started building because I was speaking at events, creating content online, then leveraging social media. Social media wasn't as popular when I started. And it just all started adding up, sending out email newsletters, doing in-person networking events, and the list went on and on.

What I found over the years is you can build a company through a personal brand. It helps. But it's hard to build a really large corporation from a personal brand. The biggest companies are not personal brands. You look at Kylie Cosmetics. I'm not trying to knock her. Kylie Jenner did an amazing job, but it's nowhere near the size of L'Oreal or Estee Lauder.

What I found over the years is you can build a company through a personal brand. It helps. But it's hard to build a really large corporation from a personal brand. The biggest companies are not personal brands. You look at Kylie Cosmetics. I'm not trying to knock her. Kylie Jenner did an amazing job, but it's nowhere near the size of L'Oreal or Estee Lauder.

Again, she did an amazing job with a personal brand, way better than I did. Not trying to knock her. I'm just trying to compare the size of a personal brand versus a corporate brand. I think Nike's done it the best. We're going to leverage Jordan. We're going to leverage Kobe Bryant, you know, who sadly passed away a while ago.

Again, she did an amazing job with a personal brand, way better than I did. Not trying to knock her. I'm just trying to compare the size of a personal brand versus a corporate brand. I think Nike's done it the best. We're going to leverage Jordan. We're going to leverage Kobe Bryant, you know, who sadly passed away a while ago.

We're going to leverage LeBron James and all these athletes to help them promote our corporate brand. And that's an extremely well for them. Heck, even Salesforce, you know, I watch CNBC every once in a while when AI started really coming out. You would see Salesforce commercials with Matthew McConaughey talking about Salesforce and AI. And these corporations leverage personal brands all the time.

We're going to leverage LeBron James and all these athletes to help them promote our corporate brand. And that's an extremely well for them. Heck, even Salesforce, you know, I watch CNBC every once in a while when AI started really coming out. You would see Salesforce commercials with Matthew McConaughey talking about Salesforce and AI. And these corporations leverage personal brands all the time.

But the key is if you want to build something big, build a corporate brand. It just makes more than personal brands. But there's no reason why you can't have both. And I think the best combination is both versus one. And if you don't have the time and energy to build a personal brand, leverage a lot of them to promote your corporate brand. And that works as well.