Neil Patel

Kissmetrics was a spin out of Crazy Egg. And Crazy Egg is a much older company. I don't know how old it is now, maybe 16-ish years, I'm guessing, maybe more. What I ended up learning over the years is if you do something long enough in a decent enough market, like a big enough market, you can grow. Just most people don't pick a big enough TAM.

Crazy Egg has an okay TAM, but it's not the biggest TAM. And people don't do it long enough. And when I say, okay, TAM, I'm not saying Crazy Egg is really tiny, but it's not a big TAM like CRM or operating systems or mobile phones or electric cars. Those are like really, really massive TAMs. Even my ad agency, NP Digital, it's in a big TAM, but it's not as big of a TAM as housing.

Crazy Egg has an okay TAM, but it's not the biggest TAM. And people don't do it long enough. And when I say, okay, TAM, I'm not saying Crazy Egg is really tiny, but it's not a big TAM like CRM or operating systems or mobile phones or electric cars. Those are like really, really massive TAMs. Even my ad agency, NP Digital, it's in a big TAM, but it's not as big of a TAM as housing.

You know what I mean? Everyone needs a house or electricity. Natural resources is a much bigger market. And what I found is if you just do something long enough and decent enough, you can actually create a big enough business. You look at most large corporations, they don't do everything perfectly. Microsoft for the longest time had the blue screen of death with their Windows operating system.

You know what I mean? Everyone needs a house or electricity. Natural resources is a much bigger market. And what I found is if you just do something long enough and decent enough, you can actually create a big enough business. You look at most large corporations, they don't do everything perfectly. Microsoft for the longest time had the blue screen of death with their Windows operating system.

The younger generation doesn't realize it, but us older generation, you're young, but I'm old. And we realize the blue screen of death because that was just ingrained in our head. Salesforce, great product, but you got to pay consultants to help you use it and developers to help make it work right. And it's not the most usable product, but it's just a big enough market.

The younger generation doesn't realize it, but us older generation, you're young, but I'm old. And we realize the blue screen of death because that was just ingrained in our head. Salesforce, great product, but you got to pay consultants to help you use it and developers to help make it work right. And it's not the most usable product, but it's just a big enough market.

And you end up learning that not everything has to be perfect. You look at Tesla, their company's worth an arm and a leg. Go sit in a Tesla car. We have one, so I'm not trying to knock everything about Tesla. I think Elon's done an amazing job with technology. But go sit in that car driving from Los Angeles to San Francisco. The seats are extremely uncomfortable.

And you end up learning that not everything has to be perfect. You look at Tesla, their company's worth an arm and a leg. Go sit in a Tesla car. We have one, so I'm not trying to knock everything about Tesla. I think Elon's done an amazing job with technology. But go sit in that car driving from Los Angeles to San Francisco. The seats are extremely uncomfortable.

If you sit in a Mercedes seat, it's five, 10 times more comfortable and your back is less likely to hurt on the journey. Well, in a Tesla, it's almost guaranteed to hurt. For most people, it's going to hurt in that six-hour journey. But in a Mercedes, you're usually good. And it doesn't mean you have to do everything perfectly to build a big company. Does it mean Tesla's bad? No.

If you sit in a Mercedes seat, it's five, 10 times more comfortable and your back is less likely to hurt on the journey. Well, in a Tesla, it's almost guaranteed to hurt. For most people, it's going to hurt in that six-hour journey. But in a Mercedes, you're usually good. And it doesn't mean you have to do everything perfectly to build a big company. Does it mean Tesla's bad? No.

Does it mean Mercedes bad? No. There's different products for different people.

Does it mean Mercedes bad? No. There's different products for different people.

What's the longest journey you've done in a Tesla?

What's the longest journey you've done in a Tesla?

Funny enough, when I first started out, I had no intentions of building a personal brand. I just created content. And I did that because I didn't have the money to spend on advertising. So it was my way of marketing without having the big budgets of the larger corporations.

Funny enough, when I first started out, I had no intentions of building a personal brand. I just created content. And I did that because I didn't have the money to spend on advertising. So it was my way of marketing without having the big budgets of the larger corporations.

And over the years, my personal brand started building because I was speaking at events, creating content online, then leveraging social media. Social media wasn't as popular when I started. And it just all started adding up, sending out email newsletters, doing in-person networking events, and the list went on and on.

And over the years, my personal brand started building because I was speaking at events, creating content online, then leveraging social media. Social media wasn't as popular when I started. And it just all started adding up, sending out email newsletters, doing in-person networking events, and the list went on and on.

What I found over the years is you can build a company through a personal brand. It helps. But it's hard to build a really large corporation from a personal brand. The biggest companies are not personal brands. You look at Kylie Cosmetics. I'm not trying to knock her. Kylie Jenner did an amazing job, but it's nowhere near the size of L'Oreal or Estee Lauder.