Neil Patel

And instead of saying you got to pay up front, we did a free trial because we knew free trials in this space convert better and just do seven days. And we knew if they took more payment options like PayPal, they would see another 16 to 18% lift for new revenue on a monthly basis. So there's just a lot of small things that they were doing wrong that we knew were easy fixes.

And when I said the first six months, it was really only like two and a half months of change, but it took six months to really see all the results from those changes. And then After that, we were able to see a lot more progress, but it required much more work to see the future growth. But we knew going into the business, okay, we can get it to a real 200 a month in profit really, really fast.

And when I said the first six months, it was really only like two and a half months of change, but it took six months to really see all the results from those changes. And then After that, we were able to see a lot more progress, but it required much more work to see the future growth. But we knew going into the business, okay, we can get it to a real 200 a month in profit really, really fast.

And if you're buying something for... 8.6 and you're doing 2.4, you're paying less than four times profit. It's not hard to arbitrage. And we knew there was a path to getting to three, four, five, 600 grand a month in profit and the steps we needed to take to get the product there. So it was a really easy math equation for us.

And if you're buying something for... 8.6 and you're doing 2.4, you're paying less than four times profit. It's not hard to arbitrage. And we knew there was a path to getting to three, four, five, 600 grand a month in profit and the steps we needed to take to get the product there. So it was a really easy math equation for us.

I just done it long enough. I've done marketing for so many businesses and so many different verticals. You kind of figure out what works. I'm not saying because I'm smart or anything like that. I'm not saying because I'm a better marketer. And none of those are true. The only reason I'm saying it works is I just have done it for so many years in so many industries, not being smart.

I just done it long enough. I've done marketing for so many businesses and so many different verticals. You kind of figure out what works. I'm not saying because I'm smart or anything like that. I'm not saying because I'm a better marketer. And none of those are true. The only reason I'm saying it works is I just have done it for so many years in so many industries, not being smart.

You know, Elon Musk is considered smart in my book or Bill Gates, me on the other end of not knowing much and having a low IQ. You just learn what works and what doesn't by just doing something long enough and making enough mistakes.

You know, Elon Musk is considered smart in my book or Bill Gates, me on the other end of not knowing much and having a low IQ. You just learn what works and what doesn't by just doing something long enough and making enough mistakes.

Jack Ma said it best. He would recommend someone who's young to go work for someone else. learn from all the mistakes, build the network, learn on their dime. And then once you have the experience, maybe seven, eight, 10 years later, go start your own business. And a lot of times just going and doing something on your own right away isn't necessarily the best choice.

Jack Ma said it best. He would recommend someone who's young to go work for someone else. learn from all the mistakes, build the network, learn on their dime. And then once you have the experience, maybe seven, eight, 10 years later, go start your own business. And a lot of times just going and doing something on your own right away isn't necessarily the best choice.

Reason being is there's a lot that we can learn over the years. There's a lot of things that other people have done right that can help us in our future. There's a lot of networking opportunities that you can use in your future from the relationships you build from working for others.

Reason being is there's a lot that we can learn over the years. There's a lot of things that other people have done right that can help us in our future. There's a lot of networking opportunities that you can use in your future from the relationships you build from working for others.

And if you have this end goal, the quickest path to getting that end goal isn't necessarily to go from where you are to just try to do that. Sometimes you need to go in between and take a few extra steps to really accomplish what you're looking to do.

And if you have this end goal, the quickest path to getting that end goal isn't necessarily to go from where you are to just try to do that. Sometimes you need to go in between and take a few extra steps to really accomplish what you're looking to do.

You hit the nail on the head, right? In which you have to be intentional with your decisions. You're going to have opportunities that arise in between, but if that opportunity can make you more money in the short run, but it's going to derail you from your goal, a lot of times you're going to have to learn to say no, and it can be painful, but you got to think very long term.

You hit the nail on the head, right? In which you have to be intentional with your decisions. You're going to have opportunities that arise in between, but if that opportunity can make you more money in the short run, but it's going to derail you from your goal, a lot of times you're going to have to learn to say no, and it can be painful, but you got to think very long term.

You work hard for a long time and you continue networking, put yourself in a lot of different rooms and places, and you'll get lucky. People think luck happens from just people randomly, but what they don't realize is they're trying and they've been so many different places that good things just happen because of hard work.

You work hard for a long time and you continue networking, put yourself in a lot of different rooms and places, and you'll get lucky. People think luck happens from just people randomly, but what they don't realize is they're trying and they've been so many different places that good things just happen because of hard work.

And what ends up happening is a lot of people are just stuck in their ways and feeling like they're unlucky so they don't do much. Well, if you don't do much, you're not giving yourself the opportunity to get lucky.