Neil Patel

The goal of Crazy Egg is it visually shows you why people aren't converting so you can then make changes and then

or less sales from those changes.

almost everyone's putting in their website.

I would say clicking tell me more is usually around like 10 or 20%.

So what do you do?

We used to have a long page homepage that had a ton of options and a big story.

And then when we changed to this variation, I think we got like a 30 or 40% list.

It was something like that.

That's correct.

We're capturing your email address in that process.

And then from there, we take you to a pricing page, you select a plan.

And then from there, you get started into your free trial.

Everyone picks a plan and they start their free trial.

We're eventually going to flip around the funnel where we just make a freemium version and then from there you figure out what's right for you.

Creates a bigger top of funnel.

So instead of spending so much money on marketing to acquire a customer, why not have the product help you acquire more customers by just making a free version?

It's the same thing.

You spend money on marketing, you spend money on a free product.

That's correct.

We do have a free version of Crazy, like a free plan.